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This Strategic Plan first required strategic thinking. There was a lightening quick turn-around (during the holidays, no less) and a "top secret" and hugely impactful message. I worked closely with the communications and development team — with trusted printer standing by, skillfully fielding the production of each piece — to complete this project and get it mailed in record time.

The result was a new initiative for a great school, and within it, the building blocks of a new brand that they have continued to use with great success in their marketing and recruiting.

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